The Imperial Society of Teachers of Dancing (ISTD) is one of the world’s leading dance examining boards. From Ballet to Ballroom, they cover the full spectrum of genres and since 1904 they have provided training for dance teachers and examiners, enabling them to enter their students for examinations, develop new techniques and spread the joy of dance.
What does the ISTD ‘brand’ mean?
The brand stands for the pursuit of excellence in the dance world. But it is also an approachable society that is responsive to its members’ varying needs as well as the changing arts and qualifications industries. The range of events, examinations and training they provide is so wide-ranging that they need a strong brand to pull all of their different strands together consistently, without being static or restrictive. They also have a proud history and tradition and their brand reflects and enhances this.